Criteria

We hand pick the very best brands that align with our core ethos: to get outdoors, live healthy, and have a positive impact on people and planet.

Criteria
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INVESTMENT FOCUS
INVESTMENT FOCUS

High Growth

01

TEAM
Highly experienced and committed founding teams that know how to deliver at scale.

High Impact

04

DISRUPTIVE NATURE
Intention, ability and focus on disrupting a market via a unique solution. The team should have all the hallmarks of ‘Champions of change’.

02

TRACTION
Revenue generating or commercial validation with evidence of high growth mindset.

05

IMPACT
We look at this both economically and environmentally. Ensuring there is a business that has purpose and the ability to deliver ongoing profits.

03

FINANCIAL STRATEGY & EXIT
Clear path to profitability within a realistic 3-5 year forecast. Active consideration of potential route to exit.

06

MEASURABILITY
All impact stats and claims need to be clearly measurable and reported on. (We always look favourably on B-Corps.)

High Growth

01

TEAM
Highly experienced and committed founding teams that know how to deliver at scale.

High Impact

04

DISRUPTIVE NATURE
Intention, ability and focus on disrupting a market via a unique solution. The team should have all the hallmarks of ‘Champions of change’.

02

TRACTION
Revenue generating or commercial validation with evidence of high growth mindset.

05

IMPACT
We look at this both economically and environmentally. Ensuring there is a business that has purpose and the ability to deliver ongoing profits.

03

FINANCIAL STRATEGY & EXIT
Clear path to profitability within a realistic 3-5 year forecast. Active consideration of potential route to exit.

06

MEASURABILITY
All impact stats and claims need to be clearly measurable and reported on. (We always look favourably on B-Corps.)